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Pretest Methods for Print Materials

Historical Document

This document is provided by the Agency for Toxic Substances and Disease Registry (ATSDR) ONLY as an historical reference for the public health community. It is no longer being maintained and the data it contains may no longer be current and/or accurate.

(AED, JHU, and PN 1993)

Self-administered Surveys (mailed or personally delivered)

Purpose: To obtain individual reactions to draft materials

Application: Print or audiovisual materials

Number of: Enough to see a pattern of response

Respondents: (Minimum 20; ideal 100-200)

Resources Required: List of respondents; draft materials; questionnaire; postage (if mailed)

Pros: Inexpensive. Does not require staff's time to interact with respondents if mailed; can be anonymous for respondents; can reach homebound, rural, or other difficult to reach groups; easy and (usually) quick for respondents

Cons: Response rate may be low if mailed; may require followup; may take long time to receive sufficient responses; respondents self-select (potential bias); exposure to materials isn't controlled; may not be appropriate if audience has limited writing skills

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