Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to site content Skip directly to page options

Pretest Methods for Print Materials

(AED, JHU, and PN 1993)

Self-administered Surveys (mailed or personally delivered)

Purpose: To obtain individual reactions to draft materials

Application: Print or audiovisual materials

Number of: Enough to see a pattern of response

Respondents: (Minimum 20; ideal 100-200)

Resources Required: List of respondents; draft materials; questionnaire; postage (if mailed)

Pros: Inexpensive. Does not require staff's time to interact with respondents if mailed; can be anonymous for respondents; can reach homebound, rural, or other difficult to reach groups; easy and (usually) quick for respondents

Cons: Response rate may be low if mailed; may require followup; may take long time to receive sufficient responses; respondents self-select (potential bias); exposure to materials isn't controlled; may not be appropriate if audience has limited writing skills

Top of Page

Contact Us:
  • Agency for Toxic Substances and Disease Registry
    4770 Buford Hwy NE
    Atlanta, GA 30341
  • 800-CDC-INFO
    TTY: (888) 232-6348
    Contact CDC-INFO
  • New Hours of Operation
    8am-8pm ET/Monday-Friday
    Closed Holidays The U.S. Government's Official Web PortalDepartment of Health and Human Services
Agency for Toxic Substances and Disease Registry, 4770 Buford Hwy NE, Atlanta, GA 30341
Contact CDC: 800-232-4636 / TTY: 888-232-6348

A-Z Index

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
  7. G
  8. H
  9. I
  10. J
  11. K
  12. L
  13. M
  14. N
  15. O
  16. P
  17. Q
  18. R
  19. S
  20. T
  21. U
  22. V
  23. W
  24. X
  25. Y
  26. Z
  27. #