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Whom To Include in Review and Pretesting


(AED, JHU, and PN 1993)

There are four groups to consider for pretesting and review.

  1. Target Audience
    • To identify current knowledge, attitudes, and behavior related to the subject to identify whether and what kind of new information is needed
    • To identify myths and misconceptions about the topic
    • To assure appeal, appropriateness, understanding, clarity, and personal relevance of materials
    • To check for comprehension and cultural appropriateness
  2. External Experts
    • To verify appropriateness of materials based on proven models and theories of communication
    • To verify accuracy and appropriateness of information in the materials
  3. Gatekeepers (e.g., print and broadcast media, religious leaders, political and legal groups, legislators, and other key policy- and decisionmakers)
    • To assure that they will support, not block, use of materials
    • To increase "ownership" of the materials
    • To identify problems based on gatekeepers' experiences with the target audience. If any problems are identified, they should be verified through pretesting directly with the target audience
  4. Clearance officials
    • To obtain approvals prior to printing

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