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Have We Succeeded?


(Chess and Hance 1992)

To help make adjustments, duplicate successes, and avoid repeating failures, you should plan for feedback and evaluation of your communication. This might include taking the following actions:

  • pretesting of materials before they are printed or distributed
  • handing out evaluation forms to get feedback after meetings
  • debriefing agency staff after meetings or other interactions
  • tracking news coverage
  • asking for feedback from key people outside the agency on written
  • materials, meeting agendas, and communication plans
  • documenting communication efforts through up-to-date files and summaries
  • summarizing lessons learned from communication efforts
  • conducting rigorous evaluations on large-scale efforts.

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