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Have We Succeeded?

Historical Document

This document is provided by the Agency for Toxic Substances and Disease Registry (ATSDR) ONLY as an historical reference for the public health community. It is no longer being maintained and the data it contains may no longer be current and/or accurate.


(Chess and Hance 1992)

To help make adjustments, duplicate successes, and avoid repeating failures, you should plan for feedback and evaluation of your communication. This might include taking the following actions:

  • pretesting of materials before they are printed or distributed
  • handing out evaluation forms to get feedback after meetings
  • debriefing agency staff after meetings or other interactions
  • tracking news coverage
  • asking for feedback from key people outside the agency on written
  • materials, meeting agendas, and communication plans
  • documenting communication efforts through up-to-date files and summaries
  • summarizing lessons learned from communication efforts
  • conducting rigorous evaluations on large-scale efforts.

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