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Assessment Questions

Historical Document

This document is provided by the Agency for Toxic Substances and Disease Registry (ATSDR) ONLY as an historical reference for the public health community. It is no longer being maintained and the data it contains may no longer be current and/or accurate.


(Arkin 1991)

How many people were reached? (process evaluation)

  • Amount of time on radio and television and estimated audience for those times
  • Print coverage and estimated readership
  • Number of educational materials distributed
  • Number of speeches and presentations and size of audience
  • Number of other organizational and personal contacts


Did they respond? (process evaluation)

  • Number of in-person, telephone, and mail inquiries (location of person inquiring, where inquirer heard of the program, and what was asked)
  • Number of new organizations, businesses, and media outlets participating in the program
  • Response from presentations (e.g., filled-out evaluation forms)


Who responded? (outcome evaluation)

  • Demographics of responders (e.g., gender, education, income, and geographic residence)


Was there change? (outcome evaluation)

  • Changes in knowledge and attitudes
  • Changes in intentions (e.g., intentions to modify diet)
  • Actions taken (e.g., increased enrollment in smoking cessation clinics)
  • Policies initiated or other institutional changes made

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