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Assessment Questions


(Arkin 1991)

How many people were reached? (process evaluation)

  • Amount of time on radio and television and estimated audience for those times
  • Print coverage and estimated readership
  • Number of educational materials distributed
  • Number of speeches and presentations and size of audience
  • Number of other organizational and personal contacts


Did they respond? (process evaluation)

  • Number of in-person, telephone, and mail inquiries (location of person inquiring, where inquirer heard of the program, and what was asked)
  • Number of new organizations, businesses, and media outlets participating in the program
  • Response from presentations (e.g., filled-out evaluation forms)


Who responded? (outcome evaluation)

  • Demographics of responders (e.g., gender, education, income, and geographic residence)


Was there change? (outcome evaluation)

  • Changes in knowledge and attitudes
  • Changes in intentions (e.g., intentions to modify diet)
  • Actions taken (e.g., increased enrollment in smoking cessation clinics)
  • Policies initiated or other institutional changes made

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